Holiday shopping outlook for 2019
The holiday season is here — and at NRF, that means data, data and more data. Katherine Cullen, NRF’s head of consumer research, joins Retail Gets Real to share some insights into what consumers are looking for this holiday season and how it’s shaping up for retailers.
Overall, NRF expects retail sales in November and December to grow between 3.8 and 4.2 percent. Consumers are planning to spend $1,048 on average, 4 percent more than they said they were going to spend last year. But when, how and where are they shopping?
Cullen provides answers to holiday retail questions, including if the holiday shopping season is starting earlier than ever, the number of consumers that plan to shop over Thanksgiving weekend, and how mobile is changing the holiday shopping experience. Plus, she offers a sneak peek at the hottest holiday toys and a look at where college students plan to shop this year.
Listen to the full episode to learn more and visit NRF’s holiday headquarters page for a closer look at the 2019 holiday forecast.