Meet the new convenience store
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It was Rachel Krupa’s love for convenience stores that made her want to change them. Krupa grew up going to local convenience stores for the essentials and snacking at rest-stop convenience stores on road trips. Years later, when her diet focused on good-for-you foods and her work in public relations had her representing progressive, up-and-coming food brands, she realized that convenience stores needed an upgrade.
In April of this year, Krupa opened The Goods Mart in Los Angeles. Krupa’s convenience store is among a handful of new businesses shaking up the traditional convenience store and focusing on healthy, high-end, products from small brands.
“I want to be your neighborhood convenience store,” said Krupa. “We have a lot of different things that you’d find at, say, a 7-Eleven, but it’s all better-for-you type ingredients in the sense of no artificial colors, preservatives, dyes. We curated around 300 to 350 products that I tried and tested and also read up on.”