Atlas executes PPG rebranding at a corporate level including manufacturing facilities and office locations throughout North America, including the USA, Canada and Mexico.
Challenge
Corporate rebrandings present a different set of challenges when compared to core retail or banking. There are usually international and language implications.
Solution
A comprehensive program management approach has led to PPG and its predecessors to trust Atlas for over 20+ years.
Atlas maintained brand integrity through a series of mergers and acquisitions, while maximizing brand equity in conjunction with company going public.
Result
What more can be said about a client that has been with Atlas since it opened it doors. A relationship that is currently evolving from corporate to retail.
