Target is a very brand conscious retailer and Atlas hits the bulls-eye on their refresh program.


Balancing capital allocation for branding across their locations, Target works with Atlas on how to maximize their facility branding dollars.


Atlas provides a full-service solution, wrapped around its trusted program management:

  • Survey
  • Code check
  • Permitting
  • Brand books and design
  • Proposals
  • Manufacturing
  • Installation

The main elements of the refresh are:

  • LED retrofits
  • Face replacements
  • Pylon and monument refresh

In some cases, new signage is a better option than retrofits and face replacements.


Atlas successfully completes approximately 50 sites in each round of refreshes.