Target is a very brand conscious retailer and Atlas hits the bulls-eye on their refresh program.
Balancing capital allocation for branding across their locations, Target works with Atlas on how to maximize their facility branding dollars.
Atlas provides a full-service solution, wrapped around its trusted program management:
- Code check
- Brand books and design
The main elements of the refresh are:
- LED retrofits
- Face replacements
- Pylon and monument refresh
In some cases, new signage is a better option than retrofits and face replacements.
Atlas successfully completes approximately 50 sites in each round of refreshes.